LCD Technology offers the benefit of excellent colors and viewing with engineering that does not run as hot as plasma. This reduces the glare on the screen of the system and in the case of gamers or images that are left on the screen for long periods of time; LCD models reduce the burn in on your screen. The clarity varies on LCD systems from model to model with a wide range from sharp images to life-like. This range needs to be seen in order for you to understand the price difference between a model on the lower end and one at the top. There is no better source for LCD flat screen TV systems and information on the best one for you. And with their lowest price guarantee, can you afford not to visit Ken Cranes? For the store nearest you, click here.